Privacy Policy

Last updated: August 2026

1. Data Controller

Our commitment: your personal data is never sold, rented, or transferred to third parties for commercial purposes. Your primary data is hosted exclusively within the European Union (see section 11).

2. Scope

This policy covers all publications operated by Meelton:

It applies to all associated websites, subscription forms, and any communication sent by Meelton.

3. Data We Collect

DataPurposeRequired
Email addressNewsletter delivery, subscription managementYes
First name, last namePersonalization of communicationsNo
Company, job titleEditorial and advertising segmentationNo
Country, languageDelivery of the appropriate language editionNo
Engagement data (opens, clicks, dates, activity score)Deliverability measurement, inactivity management, and service improvement, see section 7 “Email tracking”Automatic
Processing ActivityLegal Basis (GDPR Art. 6)
Sending newsletters you subscribed toConsent (Art. 6.1.a)
B2B prospecting (professional enrichment)Legitimate interest (Art. 6.1.f)
Analytics and service improvementLegitimate interest (Art. 6.1.f)
Legal compliance (CAN-SPAM, GDPR)Legal obligation (Art. 6.1.c)

Regarding B2B prospecting: Meelton uses professional enrichment services to identify relevant contacts for its editorial activity. In accordance with European regulations, this prospecting is limited to professional email addresses and relates directly to the recipient's professional activity. Every first email includes an immediate unsubscribe mechanism.

5. Data Sources

Your personal data may come from:

6. Service Providers & Data Transfers

ProviderRoleLocation
Brevo (Sendinblue)Email delivery, campaign statisticsFrance / EU
MailjetEmail delivery, campaign statisticsFrance / EU
Amazon SESEmail deliveryEU (Ireland)
FlodeskEmail delivery (service discontinued February 2026)United States (Standard Contractual Clauses)
SubstackHosting and delivery (legacy for certain newsletters)United States (Standard Contractual Clauses)
InfomaniakCorporate email hosting (meelton.eu)Switzerland
Hetzner OnlineBackend server and database hostingGermany
O2SwitchWebsite hosting (WordPress)France
Bunny.netCDN (content delivery, performance optimization)EU (Slovenia + European network)
Cloudflare (Turnstile)Anti-spam protection for formsInternational (Standard Contractual Clauses)
Bouncer (Usebouncer)Email address validationPoland / EU
Apollo.ioB2B professional data enrichmentUnited States (Standard Contractual Clauses)
RocketReachB2B professional data enrichmentUnited States (Standard Contractual Clauses)
ContactOutB2B professional data enrichmentUnited States (Standard Contractual Clauses)
StripePayments (premium subscriptions via Substack)Ireland / United States (Standard Contractual Clauses)

All service providers located outside the EU are governed by Standard Contractual Clauses (SCCs) in accordance with GDPR Article 46. No personal data is ever sold, rented, or transferred to third parties for commercial purposes. Our audience measurement (Umami) is self-hosted: the related data is not transmitted to any third party.

7. Cookies, Trackers & Email Tracking

Our websites and emails use the trackers described below. We do not use any advertising cookies or third-party behavioral tracking cookies.

Website trackers

Cookie / TrackerPurposeDuration
Cloudflare TurnstileAnti-spam protection (strictly necessary)Session
Umami (self-hosted)Anonymous, aggregate audience measurement, no cookie, no persistent identifier. No consent required (CNIL “audience measurement” exemption)No cookie

Umami runs on our own servers (Hetzner, EU). Audience data is never shared with or transferred to any third party, and the browser's Do-Not-Track signal is honored.

Email open & click tracking

Newsletters you subscribed to. Our emails include a measurement pixel (1×1 image, no cookie) and redirect links that let us know whether an email was opened and which links were clicked. We use this measurement to ensure proper delivery of the service you requested and to identify subscribers who have become inactive so we can remove them from our lists. On this basis, measuring the deliverability of a requested service, it is exempt from consent under the CNIL recommendation of 14 April 2026 on email tracking pixels. You may object at any time by writing to privacy@meelton.fr or by unsubscribing.

First-contact emails (B2B prospecting). When we send you a professional prospecting email, it may contain an open-tracking pixel and click tracking that also log your IP address and email client type, for sales follow-up purposes. Legal basis: legitimate interest (GDPR Art. 6.1.f). You may object to this tracking at any time, without justification, by writing to privacy@meelton.fr; every email also includes an immediate unsubscribe mechanism.

8. Data Retention

SituationRetention Period
Active subscriberAs long as the subscription is active
UnsubscribeEmail kept on suppression list (to prevent re-contact), other data deleted within 30 days
Hard bounce (invalid address)Flagged immediately, data purged after 6 months
Inactive contact (no opens for 12 months)Re-engagement email sent, then deleted if no response within 30 days
Payment data (premium)Managed by Stripe, not stored by Meelton

9. Your Rights

Under GDPR (EU/EEA residents)

You have the right to:

To exercise your rights, contact us at privacy@meelton.fr. We respond within 30 days.

If you believe your rights are not being respected, you may file a complaint with the CNIL (French Data Protection Authority) or your local supervisory authority.

Under CAN-SPAM Act (United States)

Every email sent by Meelton includes a functioning unsubscribe link. Unsubscribe requests are processed within 48 hours. Our mailing address appears in every communication:

Under CCPA (California residents)

You have the right to know what personal data we collect, to request its deletion, and to opt out of its sale. Meelton does not sell any personal data. To exercise your rights, contact privacy@meelton.fr.

10. Children's Privacy

Our newsletters are intended for a professional audience. We do not knowingly collect data from anyone under the age of 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete it.

11. Security

Meelton implements technical and organizational measures to protect your data:

12. Changes to This Policy

We may update this policy to reflect changes in our practices or applicable regulations. In case of material changes, we will notify subscribers by email. The last update date appears at the top of this document.

13. Contact